Obama Campaign and Social Networking

Barack Obama unlike other presidents before him had additional tools at his disposal to gain support for his campaigns. Social networking sites like Facebook, MySpace, and Twitter helped Barack Obama become president in 2008. In fact, Barack Obama created a website titled www.mybarackobama.com nicknamed myBO which allowed him to collect donations and gather volunteers to aid his campaign. Social networking allowed Barack Obama to bond with people of all ages. His use of social networking in his campaign showed that he was receptive to the rapidly changing means of communication. As a result, his supporters willingly used his website to network with others, organize events, and organize rallies throughout the nation. President Obama actually dubbed over Franklin Delano Roosevelt’s Fireside Chats, giving it a modern revival. He held chats via Google+ and YouTube chat rooms every so often with the purpose of answering the most popular questions YouTube users had sent in to him. Just like FDR, President Obama has bridged the gap between himself and his citizens by actively entering the homes of his citizens via social media such as Facebook and Twitter.